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Conversion Tracking

Rampmetrics Conversions to Salesforce

Conversion Tracking Data Flow — Push to your SFDC Campaign

Conversion Tracking Data Flow

How data flows from your systems through rampmetrics into Salesforce campaigns — in parallel at every stage.

Web Form

Embedded, Custom, Form Handler

rampmetrics tracker installed
parallel

Form Fill Tracking

  • —Content Dimension — Landing Page, Content Type
  • —Source Dimension — Inbound data, UTMs, Click IDs

Form Processing

  • —Enrichment
  • —Routing
  • —CRM Sync
parallel

Data Cleaning

  • —UTMs
  • —Landing Page
  • —Destination SFDC Campaign

SFDC Campaign

parallel

Campaign Member Check

Does the campaign member exist yet?

RetryRetryRetryFound
then

SFDC Campaign / Member

Receives enriched conversion data

Enrich SFDC Campaign / Campaign Member

  • —Content Dimension — Landing Page, Content Type
  • —Source Dimension — Inbound data, UTMs, Click IDs

Rampmetrics First & Last Flow

within SFDC

A rampmetrics-installed Salesforce Flow that runs within your SFDC instance. Distributes campaign member data to the related Lead, Contact, and Opportunity records.

Campaign / Campaign Membersource
rampmetrics flow
Lead
First, Last
Contact
First, Last
Opportunity
First, Last

What Gets Written to Salesforce

Content Dimension

  • —Landing Page
  • —Content Type
  • —Content Name
  • —Form URL

Source Dimension

  • —Inbound data
  • —UTMs (source, medium, campaign, term, content)
  • —Click IDs (gclid, fbclid, li_fat_id)
  • —UTM Campaign
  • —Campaign ID

First & Last Flow

Every conversion is attributed using both first-touch and last-touch models, then written to the corresponding Salesforce object.

Flow to LeadFirst, Last
Flow to ContactFirst, Last
Flow to OpportunityFirst, Last

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