# Rampmetrics > Rampmetrics is a full-funnel marketing attribution and campaign tracking platform for B2B marketing teams. It automates multi-touch attribution, conversion tracking, and funnel analytics — connecting marketing activity to pipeline and revenue without manual setup or coding. ## What Rampmetrics Does Rampmetrics tracks the complete buyer journey from first marketing touch to closed deal. It provides automated multi-touch attribution (first-touch, last-touch, linear, algorithmic), campaign performance analytics, full-funnel conversion rates, marketing velocity metrics, and account-based analytics. It integrates with Salesforce, HubSpot, Marketo, Pardot, Google Ads, Meta, LinkedIn, and 20+ other platforms. Key differentiators: - Zero-setup automation: no coding, no manual tracking configuration - 80-98% more marketing data captured vs. traditional approaches - Full-funnel visibility from impression to revenue - Person-based AND account-based attribution in one platform - REST API and MCP server for AI agents: query your attribution data directly from ChatGPT or Claude via Bring Your Own AI (BYOAI), with no data export required - ROIGraph: comprehensive marketing data graph connecting all touchpoints ## Solutions - [Marketing Attribution](https://rampmetrics.com/solutions/marketing-attribution): Multi-touch attribution connecting marketing to pipeline and revenue. Person milestone attribution, pipeline & revenue attribution, account-based attribution. - [Campaign Performance](https://rampmetrics.com/solutions/campaign-performance): Track campaign ROI, connect acquisition cost to business results, self-service visual reporting. - [Conversion Tracking](https://rampmetrics.com/solutions/conversion-tracking): Track online and offline campaigns from engagement to sale. UTM tracking & management, digital & offline campaign tracking, source & content marketing tracking. - [Customer Journey](https://rampmetrics.com/solutions/customer-journey): Visualize buyer journeys for accounts, opportunities and people. Integrated marketing & sales touches. - [Full Funnel Analytics](https://rampmetrics.com/solutions/full-funnel-analytics): Marketing velocity, full funnel cohort analysis, conversion rates across the entire funnel. - [Account Based Analytics](https://rampmetrics.com/solutions/account-based-analytics): ABM campaign performance, account penetration visibility, velocity and level of effort metrics. ## By Role - [For CMOs](https://rampmetrics.com/solutions/for-cmos): Fast, highly accurate marketing performance monitoring. Monitor marketing influence, measure velocity, spot trends. - [For Demand Generation](https://rampmetrics.com/solutions/for-demand-generation): Justify marketing budgets, boost marketing ROI, know where to invest marketing dollars. - [For Marketing Operations](https://rampmetrics.com/marketing-operations): 90-98% less work. Fully automated analytics, automated quality monitoring, out-of-the-box key metrics. - [For Digital Marketing](https://rampmetrics.com/solutions/for-digital-marketing): 360 conversion tracking, cross-channel analytics, closed-loop reporting, granular UTM data. - [For Analysts](https://rampmetrics.com/solutions/for-analysts): Superior data and streamlined workflows. Multidimensional datasets, multi-touch attribution, online & offline. ## AI Integrations - [Rampmetrics + ChatGPT](https://rampmetrics.com/solutions/rampmetrics-chatgpt): Bring your own AI. Use your existing OpenAI subscription with Rampmetrics ROIGraph data. - [Rampmetrics + Claude](https://rampmetrics.com/solutions/rampmetrics-claude): Use Anthropic Claude with your marketing attribution data for flexible analysis. ## Field Notes (Attribution Thought Leadership) - [The Only Thing Dead About Attribution Is the Name](https://rampmetrics.com/field-notes/attribution/manifesto): Long-form argument (3,000+ words) for why marketing attribution still matters and how to do it well. - [Is Marketing Mix Modeling For You?](https://rampmetrics.com/field-notes/attribution/mmm): When marketing mix modeling fits vs. multi-touch attribution for B2B teams. - [A Brief History of Regression in Marketing](https://rampmetrics.com/field-notes/attribution/regression): How statistical regression underpins modern marketing measurement. - [Where Are You on the Progression?](https://rampmetrics.com/field-notes/attribution/progression): A maturity model for marketing measurement. - [The CMO and the Marketing Team](https://rampmetrics.com/field-notes/attribution/two-seats): How attribution serves leadership vs. practitioners. - [Sources & References](https://rampmetrics.com/field-notes/attribution/sources): Research and citations behind the Field Notes series. ## Key Pages - [Home](https://rampmetrics.com/): Full-funnel marketing attribution that ties every campaign to pipeline and closed revenue across Google, LinkedIn, Meta, and Bing. - [Pricing](https://rampmetrics.com/pricing): Self-service and custom plans for full-funnel attribution, with multi-touch tracking and closed-loop ROI. - [Integrations](https://rampmetrics.com/integrations): Connects to Salesforce, HubSpot, Marketo, Pardot, Google Ads, Meta, LinkedIn, and 20+ CRM, marketing-automation, and ad platforms. - [Method](https://rampmetrics.com/method): The six-phase Rampmetrics method for building marketing data trust, from system setup through ongoing support. - [Book a Demo](https://rampmetrics.com/book-a-demo): Schedule a guided walkthrough of Rampmetrics with the team. - [Videos](https://rampmetrics.com/videos): Product demos and use-case walkthroughs of Rampmetrics in action. - [Flow Architecture](https://rampmetrics.com/flow-architecture): How Rampmetrics architects marketing-performance data — tracking, data quality, and delivery into the tools teams already use. ## Value & Insights - [The Lead Source Problem](https://rampmetrics.com/value/problems/lead-source-problem): Why single lead-source attribution is broken for multi-touch B2B journeys, and what to use instead. - [The MQL Problem](https://rampmetrics.com/value/problems/mql-problem): Why MQL-based measurement misleads, and how full-funnel attribution reframes pipeline contribution. - [Myth vs Reality](https://rampmetrics.com/value/problems/myth-vs-reality): Common marketing attribution myths, and the measurement reality behind them. - [AI Marketing Analytics](https://rampmetrics.com/value/problems/ai-marketing-analytics): How AI is changing marketing analytics — and why clean, full-funnel attribution data is the prerequisite. ## Company - Website: https://rampmetrics.com - Contact: sales@rampmetrics.com - Login: https://login.rampmetrics.com - Twitter: https://twitter.com/rampmetrics - LinkedIn: https://linkedin.com/company/rampmetrics